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Apple, Asus, Sony, and Nex Computer Announce New Tech Strategies

lite News Desk 2 min read

At a glance

  • Apple is developing an AI wearable device for release around 2027
  • Asus will pause new smartphone launches to focus on AI and PCs
  • Sony and TCL plan a joint venture for home entertainment products

Several technology companies have outlined new product plans and business strategies, reflecting changes in the consumer electronics sector based on recent company statements and announcements.

Apple is preparing to introduce a compact AI-powered wearable device that does not feature a display and is equipped with cameras, microphones, and sensors. The device is planned for launch around 2027, and it is designed to be roughly the size of an AirTag.

In addition to hardware development, Apple is updating its digital assistant, Siri. The company is transforming Siri into a chatbot-style assistant, codenamed Campos, which will use Google’s Gemini AI. Apple intends to integrate this new version of Siri into iPhones, iPads, and Macs in 2026.

Nex Computer has presented the NexPhone, a rugged smartphone that can run Android, Linux (Debian), and Windows 11. The device supports external monitors and features a custom user interface for Windows, expanding its versatility for different operating systems.

What the numbers show

  • The NexPhone is priced at $549
  • NexPhone shipments are expected in the third quarter of 2026
  • Sony and TCL aim to finalize joint venture agreements by March 2026
  • The Sony-TCL joint venture is scheduled to begin operations in April 2027
  • TCL will hold 51% and Sony 49% in the new joint venture

Asus has confirmed that it will indefinitely pause the release of new smartphone models, including the Zenfone and ROG Phone lines. The company stated this decision is part of a shift to prioritize development of AI and PC products.

Asus chairman Jonney Shih stated that the company will not introduce additional mobile phone models in the future. This move marks a change in the company’s approach to its mobile device business.

Sony and TCL have signed a memorandum of understanding to establish a joint venture for Sony’s home entertainment business. According to the agreement, TCL will hold a majority stake of 51%, while Sony will retain 49%, with operations expected to start in April 2027.

The planned joint venture will oversee global activities including product development, design, manufacturing, sales, logistics, and customer support for Sony’s television and home audio products. These products will continue to be marketed under the Sony and Bravia brands.

Industry reaction

Asus confirmed its new business direction in a company statement, outlining its decision to pause smartphone launches and focus on AI and PC products.

Sony and TCL jointly announced their intention to form a home entertainment joint venture, with both companies signing a memorandum of understanding and specifying their planned ownership structure and operational timeline.

* This article is based on publicly available information at the time of writing.

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