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Apple Reports Record iPhone Sales and Revenue Growth in Q1 2026

At a glance

  • Apple’s Q1 2026 revenue reached $143.8 billion, up 16 percent year-over-year
  • iPhone revenue set a new quarterly record, with strong growth in Greater China
  • Mac and wearables sales declined during the same period

Apple’s fiscal first-quarter 2026 results highlight shifts in product performance, with the company reporting new records in some categories and declines in others.

The company stated that its overall revenue for the quarter was $143.8 billion, which reflects a 16 percent increase compared to the same period in the previous year. Apple also confirmed that its installed base of active devices surpassed 2.5 billion during the quarter, indicating continued expansion of its user ecosystem.

According to Apple, iPhone revenue reached its highest level for any quarter, and the company described this as its best-ever iPhone quarter. In Greater China, iPhone sales rose 38 percent year-over-year, demonstrating strong demand in that region during the reporting period.

In contrast to iPhone performance, Mac sales declined in the first quarter of 2026, based on reports from industry media. Wearables, which include devices such as Apple Watch and AirPods, also experienced a decrease in sales during the same timeframe.

What the numbers show

  • Q1 2026 revenue: $143.8 billion, up 16 percent year-over-year
  • Services revenue increased 14 percent year-over-year to a new high
  • iPhone sales in Greater China grew 38 percent year-over-year
  • Apple’s installed base of active devices exceeded 2.5 billion

Apple reported that its services division also achieved an all-time high in revenue, with a 14 percent year-over-year increase. This segment includes offerings such as iCloud, Apple Music, and the App Store, and has become a larger part of the company’s overall business.

While iPhone and services revenue reached new peaks, the company’s Mac and wearables segments did not match this growth. Industry reports indicated that both categories saw lower sales compared to the previous year’s first quarter.

The combination of record iPhone and services revenue, alongside declines in other hardware categories, reflects varied product trends within Apple’s quarterly performance. The company’s installed device base continues to expand, supporting its services growth and overall revenue increase.

* This article is based on publicly available information at the time of writing.

Sources and further reading

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