Dairy Queen, Meta, and Voters Highlight Shifts in AI Adoption

Recent developments in artificial intelligence are affecting businesses and public opinion, with companies introducing new AI systems and voters expressing concerns about privacy and employment.

Dairy Queen is moving forward with the broader use of AI-powered voice ordering at drive-thru locations after pilot programs in the United States and Canada. The technology, provided by Presto, is being introduced at select franchise sites in over 25 states and provinces.

According to Dairy Queen’s executive vice president of IT, Kevin Baartman, the company observed improvements in order accuracy and customer service during the pilot phase. Baartman stated that the AI system also allowed staff to focus on other responsibilities.

Pilot testing of the AI drive-thru system showed approximately 90% order accuracy, according to a spokesperson for Presto. Some customers, however, have reported dissatisfaction with the system and indicated a preference for interacting with human staff.

What the numbers show

• Dairy Queen’s AI system was piloted with about 90% order accuracy
• Meta announced plans to lay off around 8,000 employees, about 10% of its workforce
• The AI drive-thru rollout covers more than 25 US states and Canadian provinces

Meta announced that it will reduce its workforce by approximately 8,000 employees, which represents about 10% of its total staff. The company stated that these layoffs are part of a plan to improve operational efficiency and increase investment in artificial intelligence infrastructure.

The shift toward AI in both the restaurant and technology sectors has been accompanied by concerns from the public. A Fox News poll found that a considerable portion of voters view artificial intelligence as a threat to their personal privacy and future earnings.

As AI systems are deployed in more customer-facing roles, feedback has included both positive and negative responses. While companies report operational benefits, some users have expressed frustration with automated systems, particularly in service environments where personal interaction is valued.

Industry reaction

Dairy Queen’s executive vice president of IT, Kevin Baartman, said the AI system improved order accuracy and enhanced the customer experience, while also allowing staff to focus on other duties.

Meta stated that its workforce reduction is intended to support efficiency and direct more resources toward artificial intelligence infrastructure.

* This article is based on publicly available information at the time of writing.