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OpenAI Ends Sora App and API, Concludes Disney Licensing Deal

lite News Desk 2 min read

At a glance

  • OpenAI announced the discontinuation of Sora on March 24, 2026
  • The licensing agreement with Disney for Sora is ending
  • Disney invested $1 billion in OpenAI in December 2025

OpenAI has decided to discontinue its Sora app and API, ending a product that allowed users to generate AI-based videos. The move also concludes OpenAI’s licensing arrangement with Disney, which permitted the use of Disney characters in Sora-generated content.

The Sora product was introduced by OpenAI in December 2024, initially available as a standalone AI video generation tool for ChatGPT Plus and Pro subscribers. The app enabled users to create videos using artificial intelligence, including content featuring well-known characters under licensing agreements.

In December 2025, Disney entered into a three-year partnership with OpenAI, granting Sora access to over 200 Disney characters for AI video creation. As part of the agreement, Disney made a $1 billion equity investment in OpenAI, supporting the development and expansion of the Sora platform during its operational period.

With the discontinuation of Sora, OpenAI’s multiyear licensing agreement with Disney is also coming to an end. This marks the conclusion of a collaboration that enabled the integration of Disney’s intellectual property into AI-generated video content for Sora users.

What the numbers show

  • OpenAI announced the end of Sora on March 24, 2026
  • Disney’s partnership with OpenAI began in December 2025
  • Disney invested $1 billion in OpenAI as part of the agreement
  • Sora launched for ChatGPT Plus and Pro users in December 2024
  • The licensing deal covered more than 200 Disney characters

OpenAI stated in a social media post that it will provide additional information to users about how they can preserve their existing Sora creations. The company indicated that further details would be shared soon to assist users during the transition period following the product’s discontinuation.

Disney’s licensing arrangement with OpenAI was structured as a multiyear agreement, specifically designed to allow Sora to generate AI videos featuring a wide range of Disney characters. The partnership was formalized in late 2025 and was accompanied by a substantial financial commitment from Disney.

Industry reaction

Disney stated that it respects OpenAI’s decision to exit the video generation business and shift its priorities. The company acknowledged the end of the Sora partnership and indicated support for OpenAI’s change in direction.

OpenAI confirmed that more guidance for Sora users will be provided soon, focusing on how to retain previously created content. Both companies have publicly addressed the conclusion of their collaboration and the transition for users of the Sora platform.

* This article is based on publicly available information at the time of writing.

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