Zillow Expands AI Integration to Streamline Real Estate Services

Zillow is increasing its use of artificial intelligence throughout its business, applying new technologies to both consumer-facing services and internal processes. This development comes as the company adapts to a housing market with lower transaction volumes compared to previous years.

Jeremy Wacksman, CEO of Zillow, stated that the company is embedding AI in various aspects of its operations, from presenting properties to automating agent workflows. According to Wacksman, AI is viewed as a core component of Zillow’s strategy rather than a challenge to its business model.

Among the AI-driven features available to users are SkyTour, which creates 3D renderings from drone footage using Gaussian Splatting, and Virtual Staging, which digitally adds furniture to property images. Zillow has established guidelines requiring that virtually staged images are clearly marked and disclosed to differentiate them from actual photographs.

Zillow has a history of using AI, including its Zestimate home valuation tool, and is extending AI applications to improve productivity. The company is piloting tools such as internal copilots for staff, AI-assisted software development, and automated customer support to help maintain a stable workforce size.

What the numbers show

• About 4.1 million existing homes were sold in the last year, below the typical 5.5–6 million range
• Mortgage revenue increased by 36% and rental revenue by 41% year-over-year in Q3 2025
• Zillow reports up to a 15% productivity gain in software teams from AI-assisted development

Zillow has also integrated with OpenAI’s platform so that users searching for homes via chatbots are directed to Zillow’s app. The company launched a ChatGPT experience that enables users to search listings using conversational language, such as specifying price ranges and locations.

Virtual Staging has been introduced within Zillow Showcase listings to help buyers visualize potential home layouts. These AI-powered tools are part of Zillow’s broader effort to digitize and simplify the home-buying process, which Wacksman described as a central goal during the company’s 20th anniversary.

Other technology companies are also exploring AI in real estate. Google, in partnership with HouseCanary, is testing real-estate listings and staging-like visuals alongside agent advertisements in search results, with the possibility of expanding these features to AI products like Gemini.

Zillow continues to focus on AI to support its transition toward a comprehensive housing platform. The company reports that internal AI copilots allow employees to access company data using natural language, further enhancing workflow efficiency.

* This article is based on publicly available information at the time of writing.