OpenAI Introduces Businesses in ChatGPT Beta
Businesses in ChatGPT gives eligible companies tools to manage their profiles, review aggregate engagement data and offer customer-facing Business Agents, according to OpenAI. The company announced the beta on November 10, 2026, with initial access to agents limited to eligible U.S. e-commerce and online-service businesses.
For listings, eligibility extends to businesses in locations where ChatGPT is available, OpenAI said. Businesses can claim their listing in Business Hub, then update core information once verification is complete. They can also supply product feeds containing pricing and availability information.
Access to an agent begins with the business claiming its profile. Eligible organizations can then create and test an agent before launching it, according to OpenAI. When a business profile appears within a ChatGPT answer, users can open the agent from that profile.
OpenAI said those chats identify the agent as representing the business. They remain separate from the conversation the user originally started with ChatGPT and from ChatGPT’s answers. A business can also sponsor its agent so that a ChatGPT advertisement directs users to it.
The company’s Business Agents policy, updated November 10, 2026, limits management of an agent to a business owner or an authorized representative. The policy also requires the agent to identify itself clearly as AI acting for that business.
Business Hub’s engagement information includes totals for mentions and website-link clicks, plus recurring discussion topics from conversations citing the business’s website, OpenAI said. Access depends on interaction volumes reaching privacy thresholds. Businesses do not receive access to users’ conversations or their chats with Business Agents.
The definition of a mention depends on the business, according to OpenAI’s explanation to Digiday. For a local business, the metric records a displayed location result; for an online business, it records a reference to its website. Simply naming a brand does not qualify.
Digiday also reported that the click metric records selections of links on supported ChatGPT surfaces, rather than completed website visits or purchases. Figures with low volumes may be withheld on privacy grounds.
In its November 10 launch announcement, OpenAI put ChatGPT’s weekly user count at 1.2 billion.
* This article is based on publicly available information at the time of writing.